The Top 30 Google My Business Tips For Law Firms

Are you looking to increase the SEO profile of your law firm? Then you should try out Google My Business! This article will help you with the right tips to optimize your company's listing in Google My Business (GMB). This way, your business will attract more potential customers through Google. People always tend to find information concerning products or services around them on Google which provides comprehensive information and positive reviews about a business. This is why it is important that your company is presented on Google My Business in the most attractive way.

Choose a good title that defines your business and choose the profile photo that represents your brand. If possible insert your logo and choose a good cover photo. The cover image must be attractive and consistent with your business, approximately 1000 × 1000 pixels in size, as well as a profile image of 250 x 250 pixels.

This section is one of the most important, it is your cover letter for all those who are looking for you. You have to be clear about how you want to position yourself, how you differ from your competition, etc. This will help you to make a description of your business capable of attracting the attention of your potential client. Don't forget to include the keywords for which you want to appear in the description.

Now it is possible to virtually open the doors of your business and allow anyone in the world to feel the experience of being in your premises or establishment, with all the advantages that this represents. For this, we need to join several spherical photographs to which a navigation system is incorporated that allows moving between them. In case you don’t have a photographer, Google provides you with a list of photographers you can go to.

Now, more than any other time before, it is possible to virtually open the doors of your law firm and allow anyone in the world to feel the experience of being in your premises or establishment, with all the advantages that it represents. This isn’t absolutely crucial for the overall success of your overall Google My Business campaign.

However, it is worth implementing if you can outsource this to a Certified Google Street View Photographer, who can take the photos and handle the logistics. Remember, as we’ve shared in past lessons, the more content that you provide Google on a monthly or weekly basis, the more you populate quality content on your Google My Business profile, the better it will help you to rank higher and higher locally on Google, over time.

Take care of the name, address and telephone number of your business so that they are exactly the same as the data that appears on your website and in the rest of the directories in which you register. Google appreciates that there is an agreement between the information you have in your Google My Business profile and that which can be seen on your website or on other pages where you have provided local information about your business. Don't forget to include:



•  Company name
•  Address
•  Postal code
•  Telephone number
•  Email and fax (if you have them)

Business Reviews are Vital for Local SEO. If we want to occupy those first business positions in Google and receive more clicks than the others, it is necessary that you have ratings between 4 and 5 stars.

A large number of natural comments can take you to a higher position in the results of Google Maps, even if there are other companies that are located closer to the user at the time of the search. Promoting reviews is of vital importance not only for SEO positioning, but to improve conversion as they influence the purchase decision.

It is proven that many of the purchases of new consumers are based on the opinions of previous customers. And of course, since customers have taken the time to comment, take the trouble to thank them for their comment, whether positive or negative.

You can get more reviews by generating a direct link and sharing it on social networks, messaging services, tickets or invoices or through an email thanking them for the purchase and asking them to rate you. Convert it into a QR code and advertise it in your store and advertising materials. 

It is essential to monitor all new reviews received and respond quickly to negative comments. Responding to these reviews in a timely manner can sometimes change the user's opinion about your company, or serve others who are looking for information in the purchase phase. Remember that it is important to always answer in a polite way, even if the comment is not to your liking. If you have bothered to write to criticize, do not be afraid and answer humbly.

If you believe that the comment comes from a false account with the sole intention of damaging your brand image, please do not hesitate to report it to Google.

Google My Business has a large number of categories and subcategories. Google automatically establishes the main category of your business (you can modify it if you think it is not the most appropriate). Your exact category may not appear, so try to choose the closest one. It is important that you put at least 3 different categories. The additional categories you add provide potential customers with more specific information about your business.

Changes in schedules for vacations, addresses, telephone numbers or any other, have to be reflected in your Google My Business file. Having information that is out of date can give a bad image of your business and make you lose potential customers. Google can penalize you for this.

Google loves to have information on your business hours, not only for itself but also to offer the best possible service to its users, giving it more and more relevance. Its configuration allows you to set a different grim schedule each day of the week and add specific hours for holidays and special events. If your schedule changes between summer and winter, be sure to update your profile. A customer who is unsure about your business hours will notice the next business listed in their search results.

Google loves images. The image is an essential element and a great ally that will help you gain visibility against the competition. Consumers often select (or decline) a business based on its photos. They not only look at the content of the photos but also their quality and professionalism. The objective of these photographs is to show yourself and your business, so add a photograph of yourself (at least) and several of your business. Decide for yourself what image you want to convey to your potential clients with the quality of your photographs.

Thanks to these data you can know:



• How customers find your listing: direct, indirect or brand search.
• The search queries that customers have used to find your business.
• Where customers find you: in search or on maps.
• Customer actions: visit website, request directions or calls.
• Have they been viewing your photos?

Select ten labels that complement the information collected in your definition and business categories. If you are developing an SEO positioning strategy, it will be very useful to include in those tags the keywords of the services and/or products for which you want to position yourself.

This refers to information from other websites. If Google finds information about your business that might be useful to customers, it can add it to your listing. Social networks, directories, etc  Backlinks are very instrumental in search engine optimization. The more you have, in general, the better your search ranking will be. The easiest way to get these backlinks is to submit your business to local and national business directories.

What are your competitors doing? Which business in your niche appears first on Google My Business? How can you differentiate yourself from them? What do your customers think about them? What things can you do better than them? Always look around you, analyze and improve.

Are you looking to increase the SEO profile of your law firm? Then you should try out Google My Business! This article will help you with the right tips to optimize your company's listing in Google My Business (GMB). This way, your business will attract more potential customers through Google. People always tend to find information concerning products or services around them on Google which provides comprehensive information and positive reviews about a business. This is why it is important that your company is presented on Google My Business in the most attractive way.

It is obvious but no less important. Enter your business website along with the rest of the information. This will lead potential customers to find more information about you on your website.

Place your Google Maps map on your web page so that users who visit it know exactly where they can locate you. To do this you must access Google Maps and enter the exact address of your business. 

When you have created your Google My Business account, modify the URL of your Google Plus page. By default, it will come with a numbering, change it to the name of your company, business, brand etc. In addition to shortening the address, you will also favor search engine indexing by making it easier for Google to search.

Briefly describe your business using your keywords, those with which you want to be identified and found, as well as to highlight those products or services that are interesting to you. Use keywords that are relevant to your business niche when doing this.

If your business has multiple locations, you must add all of them to Google My Business. This is the only way to make sure it reaches everyone in your area. If you do not do this, you might lose customers from the omitted areas.

This is extremely important! You must post regularly on Google My business. You can publish your events, products and services directly on Google My Business. If you create posts, you can present your content by informing customers when they search for your business listing on Google.

Your company file can include links to specific actions, such as online orders, reservations, making appointments, viewing the menu, etc. These links allow your customers to perform actions directly in Google search.

Having a booking button on your GMB listing will boost your capacity to generate leads through Google my Business. If your business is in a supported region for this feature, you will be able to use it.

It is very important to add the products and services section to your GMB profile. This will especially help if your business name or description doesn’t do enough justice to the services you offer. This will also help you rank for more relevant searches.

When adding your products and services, including the name, price, and description. Once a customer clicks the product, the full description will pop up and they can patronize you from there. Google may also link to your products from the category section.

When someone asks questions about your brand on Google, anyone can answer. This can be disadvantageous in some way. This is why you have to be proactive about answering questions that you are asked on Google My business. You can set up notifications for this so that you can do justice to questions asked yourself.

Google My Business allows you to pick attributes that relate to your business to give clients more information about you. Go through the available attributes and pick the applicable ones to your business. Attributes are usually special features that your customers are looking for which will definitely draw them to you.

This feature allows customers to reach you directly via your office contact line. This will further boost your reachability and you can seal up amazing deals right on phone. To enable messaging on GMB, select “messaging” on Google My Business dashboard and you can install it through Google Play or Apple store. 

Google My Business allows you to add a short name to your profile as well. By so doing, you will get a short link through which you can promote your profile more. You can share this link with your customers so that they can give you positive reviews. You can set your short name in the info pane of your GMB dashboard. 

Make sure that your posts on Google My Business include direct CTAs that can drive your clients to action. CTAs are the perfect weapon to add some life and a sense of urgency to our posts. They work everywhere, including Google My Business.

While posting on GMB to keep your clients up-to-date with your business, don’t forget to add relevant videos too. Videos are a great way to engage clients and influence them to buy into your law firm brand.

It will be great for you to install the Google My Business mobile App. This will enable you to keep up with all your Google My Business activities on the go without missing any updates. You can choose to still download this app as the CEO OF your business even if you have a staff handling your GMB account for you. You will be able to monitor your business reviews and see how you can improve from there. 

Having done all you need to do on Google My Business, you must keep updating your strategy to keep up with the ever-changing world of the Google My business Algorithm. Keep updating your posts, information and strategy for success on Google my Business.

Google My Business is a perfect tool to give visibility to your business. It must be optimized for the best performance. A "poor" and "forgotten" profile will give a bad image of your business to prospective clients. So if you decide to be present on Google My Business, you must do it right.