The Top 30 Email Marketing Automation Tips For Law Firms

Email marketing has long been used to build small businesses into success stories. Alerting consumers to services, new products, and discounts through email marketing automation allows a team to focus their energy on other aspects of continued growth within their business. Ensuring that your company gets the most from email marketing automation is essential to working efficiently and producing personalized content for consumers.

We might assume that the most important designs are those created for desktop and laptop screens but the statistics say otherwise. 51.6% of people who visit the world wide web use mobile phones with only 44.1% of people using laptops and desktops, and 4.2% use tablets. These numbers can channel your efforts to include responsive designs.

Responsive designs allow your website to modify in accordance with the type of device your website visitor is using. Remember, your mobile phone visitors tend to have a lower attention span than desktop users. So keep that in mind when utilizing your single HTML code and a single URL for all platforms.

Part of what makes a functional website is a consistency in brand image. Your brand image must be uniform all through your website if you want a positive impact on your visitors. They have to see websites and know the kind of things to stand for.

For instance, if you run a yoga and meditation camp, your brand image and invariably, your website would be about peace and tranquility. You might not want to open a website where too much is happening. Let your web design rhyme with your brand identity. 

This falls under design tips because the more the videos and animations are, the slower your website. For effective digital marketing, ensure that your site does not load too slowly to lose your customers. Attention span is important here. A recent study shows that the human attention span has fallen from 12 seconds in 2000 to 8 seconds today. You have just eight seconds to grab your user's attention and you would not want to lose them after putting so much effort into your web design if they don't get to see it at all. 

Once you’ve selected an email marketing automation platform, it is important to know how to use it. Whether you are the only one that will be working with it, or you have a small team, training to effectively get the most out of the service is a key step to success. Most platforms offer training via your sales representative, so be sure to arrange a training session.

It is natural to want to implement several digital marketing strategies all at once in order to begin expanding your outreach. However, by slowly adding processes to your plan, and then checking back for effectiveness and insight, you will be able to trace what strategy works best when targeting qualified leads for future and ongoing business. 

Creating a solid strategy from the beginning will help you to analyze how effective your email marketing campaign can be. Moving forward this means you will be able to analyze customer data in order to create the most effective processes, as well as what needs to be changed or replaced. 

Trying to remain original in your digital marketing campaign can be a challenge. While automating your email marketing will greatly help to get your word out, you still need to work on high quality content that allows for continuous lead nurturing. Educating and informing your potential clients will help to reassure them of your commitment to them and to the overall quality of your services. 

In order to get potential customers to sign up for email subscriptions, you often need to give an incentive. To do this, think of something that would greatly benefit the consumer such as a newsletter, giveaway, or discount. This can often encourage a subscriber to make an immediate commitment to your service. This can also be helpful to re-engage past customers or subscribers when they have been inactive. 

Welcome emails provide a personal touch to your email marketing clients and make sure that the consumer understands what benefit they will get from choosing your service. This is an opportunity to make the best first impression and really sell your business to them. 

Creating a simple way to subscribe to emails is key to gaining email marketing clients. By simplifying the process, a single button that can be hit on your website, and not asking the client to provide too much information up front, you are sure to attract more subscribers. Think of the simplest steps you would want to take to subscribe to something you are interested in, and follow that path.

Including a link, or button, directly to your website via an automated email is an effective way to promote action. Skipping over the sales pitches and hard sells, a simple link creates an immediate call to action that often leads to conversions. 

Focusing your subscriber list will give the client an opportunity to tell you what they want to see, customized in their emails. Giving the power to the consumer makes them feel that they have control of what ends up in their inbox, while increasing the chances that they will open and read the email. 

Email marketing automation can work to re-engage customers that have not been active with your service for a period of time. Since it is cheaper to keep a current customer than to acquire a new one, this is a helpful tool to build your business. 

Creating subset groups of targeted consumers is important in order to make sure that specific services and needs are being addressed to the appropriate clients. By segmenting your contact list, you will ensure that your digital marketing is continuously targeting the right demographic at the right time. 

Tracking what strategies work and which ones do not is an important step in successful email marketing automation for small businesses. By collecting and reviewing analytics, you will be able to keep your emails engaging and relevant to your consumers. 

Today everything is reviewed on the internet and on social media outlets. This allows consumers to judge what services and products they will choose to spend their money on. By highlighting customer reviews, your potential clients will feel confident choosing your services over a competitor.

In addition to sharing customer reviews with potential clients, make a point of requesting current customers to leave reviews based on their experiences. This can be done through a targeted email.

Compatibility of emails across all devices is a key step in being sure that your content is being viewed. If a potential consumer is not able to view an email on their mobile device, they are likely to delete it without giving it a second thought.

Use the unique open rate to find out how many times your emails are being opened, and by whom. This tool will help to see how your automated email subject line is performing, or if it needs a refresher to nudge subscribers to open the email. 

Customer relationship management, or CRM, is an extremely important tool for your small business marketing campaign. By tracking the lifetime of purchases and actions of a customer, a business can better understand their needs and how to provide better customer service. 

User experience experts or UX experts focus on the branding and marketing of big and small businesses. By collaborating with an expert, you will increase the likelihood of an effective email marketing campaign. 

A trigger email is a reaction to an action taken by a subscriber. Using trigger emails will not only personalize the experience for the customer, but also fulfill their expectations as they will expect to receive an email following an action. Trigger emails can also help with customer retention if they are automatically sent out when there has been no recent purchases or inquiries from a subscriber. 

Try to stay as genuine as possible to your customers when using email marketing automation. Formatting blanket content will make consumers feel like they are being spammed, even when it is targeted. 

Overproduced and complicated content in your emails will turn many clients off. Keep it straightforward and simple when creating content that is direct and concise to the point. This will ensure that clients of all varieties are clear on what services you are offering. 

Through lead nurturing, show your clients what value you bring to the table. This can be done by using examples, customer testimonials, or referrals in order to drive home the value of your small business and why you deserve to receive and retain their business.

Another component of personalization in your email marketing campaign should be milestones. Recognizing birthdays or an anniversary of how long a customer has been a subscriber are little things that personalize automated messages and encourage loyalty and trust.

Same as social media posts, timing your email automation marketing to arrive at relevant times of the day is necessary. These days people are inundated with emails and messages advertising goods and services. Make sure to stay relevant by timing your delivery at a time of the day when it will get noticed, like morning or early afternoon. 

Checking in with your customers to make sure that they still feel the emails they receive from you are relevant is an important tip to successful email marketing automation. This can be tracked through conversions as well as user polls.

Send out a sunset flow email to your subscribers when you’ve noticed no response from them in a substantial amount of time. Taking this action will prevent your automated emails from ending up on a spam list and your remaining list engaged as customers. 

Make it easy and accessible for your clients to unsubscribe from your automated email list. Hiding the unsubscribe button or making it hard to find is unlikely to make a consumer change its mind and will lead to frustration and even aggravation with your business.

Use these tips and tools to build an effective email marketing automation campaign. With the use of email marketing automation, you can expect a stream-lined approach to marketing that will not only grow your business, but help you to keep clients for the long term.